ABOUT US

Creepy cute, dark aesthetic… whimsigoth? Call it what you will, we are all about it at MOURNING BREW - a spooky-inspired alternative goods, gifts and oddities brand with a brick and mortar “BOO-TIQUE” in East Nashville.

Emerging from the abundantly creative (and admittedly slightly weird) brain of Brit-born Jenny Reader and forever partner in schemes/husband Keith Koenig, Mourning Brew is the culmination of 20 years in wild DIY marketing for alternative indie record labels, a fiery punk/emo soul, a hyperfixation for cult TV shows and movies, and a strong refusal to never fully grow up. If it’s random - or has a fandom - it likely has a home here… as do YOU! 

What started as an idea at Halloween events has found plenty of fellow fiends in Nashville and beyond with a penchant for the macabre and embracing of all things whimsical and wonderful. Come stop by the BOO-TIQUE or connect with us on Instagram @mourningbrewclub to be part of it. We’re *dying* to see you!

STAY WEIRD.